Within these three divisions BCPL provides an ideal platform for manufacturers to introduce their products in the Indian market.
Our core competency is in leveraging our extensive knowledge of the Indian Market and the nuances of working with different clients like Corporate / PSU / Government / SOHO and Educational and research institutes coupled with our expertise in creating a market and brand awareness for the latest solutions in India by International Manufacturers.
We apply the following methodology for introducing International products in India:
1. Understanding the Product in-depth.
2. Studying the existing verticals where the product is in use internationally.
3. Studying the feasibility of the market in the existing verticals.
4. Identifying new markets for the product.
5. Suggesting and implementing marketing activities like:
Product Reviews and advertisements.
Certifications.
Seminars and conferences.
Exhibitions.
Appointing dealers/ resellers.
Training of dealers/ resellers.
Regular follow up with dealers / resellers.
Independent market creation for the product.
Registering the product with central purchase departments in India and with large PSU/ Government departments.
6. Setting up of service stations to meet the promised SLA.
Our aim is to create brand awareness of the manufacturer in India so as to reap long-term rewards.
For the Manufacturers we create brand awareness among the different market verticals in India and giving access to the clients spread across the country. We educate the clients about the solutions and create a confidence among them about the manufacturer. We work with total transparency with the manufacturers and the clients thereby building long-term business relations.
